Athletics Cubed

Hartwell Back at Helm of A3

erinhartwell — Sun, 16 Jan 2011 17:30:03 +0000

After a successful season working with the Trinidad and Tobago Cycling Federation, Erin Hartwell, Founder and CEO to Athletics Cubed, Inc., will announce a bevy of new programs to come in 2011 for EAS and Race International, including a new international sprint group to be based in and around the Caribbean. Stay tuned for details.

Crushing it with Ladytron

erinhartwell — Sat, 20 Feb 2010 15:12:10 +0000

Putting the final touches on the Don Walker Cycles backdrop that EAS coordinated for Don Walker for the upcoming North American handmade Bicycle Show. We went with a monochromatic theme with an emphasis on the craftsmanship inherent in the handmade industry defined via the scripted font and close up of Don’s hands at work. At 11ft-22 ft., we went monochromatic to put physical emphasis on the myriad colorful bikes on display in the booth.

Font is 1871 Dreamer Script based on the handwriting of American icon Walt Whitman. Pic is courtesy on Melissa Brewer of Melissa Brewer Photography.

Ladytron’s “Ghosts”–incredibly ambient electronica that lulls you into a trance you can’t escape–amongst other Euro pop and electronica… has helped me through this process. Gabe Lloyd of doubleL Studios put together the artwork for the backdrop. Huge effort on short notice on his part.

Word. Erv

A New Day Approaches

erinhartwell — Sun, 31 Jan 2010 16:30:23 +0000

As our company launches this new website and athlete services, I take a minute to reflect upon a year spent in a state of business purgatory… one working tirelessly to bring this venture to a new frontier.

Athletics Cubed, Inc. is a dedicated expansion of Elite Athlete Services. Just a short year ago, what was once only a corporate umbrella for the Young Medalists youth coaching program, is now a cross-platform provider of athlete services to a range of athletes.

Now, as we go forth into 2010, our services have expanded to include elite coaching and management, brokered race services, and, hopefully, a UCI-sanctioned sprint grand prix series slated for the end of this year.

It’s been a demanding year. But one I hope brings prosperity and new life to our family and career. Check us out at athleticscubed.com.

All the best,